In a thrilling fusion of Italian passion, performance, and innovation, Alfa Romeo proudly announces its partnership with Luna Rossa, the legendary Italian sailing team, as they prepare to face the formidable challenge of the 38th America’s Cup. For the first time ever, the prestigious sailing competition will be hosted on Italian waters, set against the breathtaking backdrop of the Bay of Naples — a stage as iconic as the two brands themselves.
This collaboration marks more than just a sponsorship. It is a natural alliance forged by a shared heritage of audacity, style, and relentless pursuit of excellence. Both Alfa Romeo and Luna Rossa are emblematic of Italian ingenuity, transforming passion into movement and identity into an unmistakable style, with a competitive spirit that transcends disciplines.
The official announcement was unveiled today through an evocative video that captures the essence of this partnership. Featuring voices from Alfa Romeo CEO Santo Ficili, Global Head of Marketing Cristiano Fiorio, and Luna Rossa Team Director Max Sirena, the narrative weaves together stories of vision, innovation, and the courage to break new ground. The video also features the historic 1956 Alfa Romeo 1900 Super Sprint, which will carry the Luna Rossa crew in the upcoming 43rd Mille Miglia — a symbolic intersection of racing heritage on both sea and land.
A Shared Vision of Innovation and Excellence
Alfa Romeo’s engagement with Luna Rossa goes beyond branding — it is a strategic collaboration rooted in technical synergy and shared expertise. Both teams bring cutting-edge knowledge in the use of advanced materials, performance optimisation, and data analytics. Their combined efforts aim to push the boundaries of engineering and sporting performance, reflecting a future-focused mindset that honours their rich histories.
Santo Ficili, Alfa Romeo’s CEO, emphasised the depth of this connection: “There can be no better partner than Luna Rossa, a brand that, like us, carries a strong identity, a wealth of history and a clear vision of the future — a passion for sport, a drive for excellence, and, above all, an embodiment of Italy.”
Cristiano Fiorio further highlighted the significance of this alliance: “This partnership could not have come at a better time or in a better place. It transcends logos or sponsorship; it is a symbiotic relationship rooted in shared values and heritage. When racing experience meets engineering vision, the result is innovation — not just in aesthetics, but in genuine technological collaboration.”
For Max Sirena, Team Director of Luna Rossa, the partnership is a natural fit: “Luna Rossa and Alfa Romeo share deep roots in Italian tradition and sporting spirit, united by the constant pursuit of excellence. Our partnership is grounded in shared values and a distinctive red colour that symbolises passion and power. Its value only grows stronger with time.”
Italy’s Bay of Naples: The Ultimate Arena
The 38th America’s Cup promises to be a landmark event, as it takes place in Italy’s stunning Bay of Naples for the first time. This historic venue combines a rich sporting culture with unparalleled natural beauty and cutting-edge infrastructure — a perfect setting for the meeting of these two Italian icons. Millions of sailing enthusiasts worldwide will be watching as Alfa Romeo and Luna Rossa showcase their competitive determination and technological mastery.
A New Chapter in Italian Sporting Excellence
This partnership represents a compelling new chapter for Alfa Romeo, reinforcing its commitment to sport, innovation, and Italian excellence on a global stage. It echoes a spirit of daring and performance that has defined Alfa Romeo for 115 years — a willingness to embrace challenges and push the boundaries of possibility.
The synergy between Alfa Romeo and Luna Rossa is a vivid expression of Italy’s ability to blend tradition with innovation, elegance with power, and passion with precision. As these two iconic brands set sail on this extraordinary journey, they invite the world to witness the fusion of automotive and nautical excellence — a true celebration of Italian identity and the pursuit of greatness.
