The 836th Anniversary of the Port of Hamburg set the stage for more than just maritime celebration this past weekend. In the heart of the festivities, amid the historic charm of the Hamburg Fish Auction Hall, auto motor und sport hosted its prestigious “BEST CARS” award ceremony—honouring excellence in automotive innovation and design. Among the standout moments of the event was Alfa Romeo’s commanding performance, taking home three coveted titles.
Alfa Romeo celebrated a remarkable triple win, with the Giulia, Tonale, and Stelvio each crowned best in their respective import categories by auto motor und sport’s discerning readers. More than 94,000 participants cast their votes in the annual poll, selecting from 462 vehicles across 13 categories. It’s a testament not only to the Italian marque’s enduring appeal but also to its unwavering commitment to performance, design, and driving passion.
A Crowd-Pleasing Display in Hamburg
Coinciding with the Port of Hamburg’s vibrant anniversary celebrations, Alfa Romeo’s trio of winning models were on display throughout the weekend for an anticipated audience of approximately 1.5 million visitors. Set against the bustling waterfront backdrop, the Giulia, Tonale, and Stelvio stood as bold symbols of Italian automotive craftsmanship, drawing in crowds and turning heads.
The awards were formally presented just before the official opening of the port festivities, with Simonetta Cerruti, Head of Alfa Romeo Enlarged Europe, accepting the honours in person.
“I would like to extend my sincere thanks to the readers of auto motor und sport for these awards,” Cerruti shared during the ceremony. “The passion for Alfa Romeo has been unwavering among our fans for decades – because Alfa Romeo represents much more than just a brand or a vehicle: it is a way of life, a true passion.”
Her words echoed throughout the historic hall, reinforcing the emotional connection that Alfa Romeo cultivates with drivers across generations.
Celebrating Distinction Across Segments
Each of Alfa Romeo’s award-winning models represents a different segment, yet all embody the brand’s signature fusion of Italian design, dynamic handling, and evocative driving experiences:
- Giulia – Named best in the “Midsize Import” category for the eighth time, the Giulia continues to uphold Alfa Romeo’s sport sedan legacy with grace and grit.
- Tonale – A relatively new addition to the family, the compact SUV secured top honours in the “Compact SUV/Off-road Vehicle Import” class, blending sleek design with forward-thinking electrification.
- Stelvio – In the “Large SUV/Off-road Vehicle Import” category, the Stelvio reaffirmed its place as a performance-driven alternative in a crowded field.
More Than Awards – A Statement of Intent
Beyond the trophies, this triple triumph signals Alfa Romeo’s momentum in the evolving automotive landscape. With each model representing the brand’s vision for the future—where design, performance, and emotion are never compromised—Alfa Romeo is positioning itself as a strong contender not only among import brands but within the global premium segment.
Cerruti concluded, “Our current models excite with their unique combination of Italian design, sporty dynamics, and emotional driving experience – values deeply rooted in Alfa Romeo’s DNA. We will continue to carry and bolster these values with every new model generation in the future.”
As the Fish Auction Hall welcomes throngs of visitors and enthusiasts this week, Alfa Romeo’s trio remains on proud display—an embodiment of heritage, innovation, and a passion that clearly resonates with drivers across borders.
