Hino South Africa has once again demonstrated its dominance in customer satisfaction, securing the top spot in Datatrack’s combined comparative customer experience truck study for every quarter of 2025. This achievement marks the third consecutive year that Hino SA has led the combined rankings across sales, service, and parts in a survey of 13 local OEMs.
The fourth-quarter results underline the brand’s commitment to excellence, with Hino achieving a combined average score of 98.55. Individual category scores were equally impressive: 99.69 for sales, 99.86 for service, and 96.1 for parts.
Datatrack Management, which has been benchmarking customer satisfaction among approximately 30 000 South African truck operators since 1986, conducts research every three months. The organisation, which champions the mantra “Driving excellence in the truck industry: Benchmarking customer satisfaction for better performance,” evaluates how OEMs perform across all aspects of the customer experience.
Commenting on the achievement, Hino SA General Manager Itumeleng Segage said: “We are very pleased that we have been able to continue to dominate the Datatrack Management truck studies for so long. At the same time, we realise that we cannot relax our strive to provide the ultimate customer satisfaction to our customers.”
Segage highlighted the role of Hino’s extensive dealer network, consisting of 66 outlets nationwide. “We are particularly grateful to our dealer network for their commitment to Hino’s global strategy of Total Support. This approach is about building and retaining meaningful relationships between all parties in the value chain—from Hino Japan, to our South African head office staff, the dealer network, other service providers, and, most importantly, our customers.”
He added: “We have to keep raising the bar in all our interactions with customers, especially given the ultra-competitive South African market where overall truck sales are declining. To earn sales, we must continually improve our service and strengthen customer relationships.”
With these results, Hino South Africa reinforces its reputation as a benchmark for excellence in truck sales, service, and parts support, proving that a relentless focus on customer satisfaction remains a key differentiator in the local market.
