Turin, May 13, 2025 – A powerful synergy between two icons of performance and resilience is reignited as Jeep proudly announces its return as the Official Sponsor of Juventus Football Club. Starting with the 2025–2026 season, the Jeep logo will once again grace the jerseys of Juventus’ men’s, women’s, and Next Gen teams, marking a renewed chapter in a partnership rooted in shared values and an illustrious history.
This multi-year agreement doesn’t just restore Jeep’s position on the pitch – it reaffirms a legacy. The Jeep-Juventus alliance began in the 2012–2013 season and became one of the most recognisable sponsorships in global football. For twelve unforgettable seasons, the Jeep brand rode alongside Juventus through domestic triumphs and European campaigns, exemplifying ambition, resilience and the drive to break new ground.
After a brief shift to the role of Official Automotive Partner during the 2024–2025 season, Jeep’s return to front-of-jersey prominence signals more than a visual comeback – it’s a strategic revival of a sporting and branding powerhouse.
A Heritage of Performance
For over 80 years, the Jeep name has stood for strength, capability, and adventure. As the global leader in sport utility vehicles, Jeep has carved a reputation for legendary off-road prowess and forward-thinking engineering. From rugged trailblazers to sleek urban SUVs, the Jeep lineup spans internal combustion engines, cutting-edge hybrid technology, and all-electric drivetrains – a testament to its commitment to innovation and sustainability.
This ethos of evolution and excellence dovetails seamlessly with the Juventus brand. Much like the Bianconeri, Jeep continues to set standards, push limits, and inspire loyalty in a global fanbase. The Jeep Wave programme, a premium owner loyalty and support initiative, exemplifies the brand’s customer-centric approach – offering 24/7 care and exclusive benefits to those who choose adventure as a way of life.
Where Grit Meets Glory
Juventus and Jeep share more than a logo – they share DNA. Built on principles of freedom, authenticity, and passion, both brands represent far more than just football or four-wheel drive. They embody a relentless pursuit of excellence, a refusal to stand still, and a drive to lead rather than follow.
As the new season approaches, fans can once again look forward to seeing the iconic Jeep lettering stitched into the fabric of Juventus’ most pivotal moments. Whether it’s in the hallowed halls of the Allianz Stadium, the global stage of the Champions League, or the grassroots energy of Juventus Next Gen, Jeep will be there – not just as a sponsor, but as a symbol of what it means to go the distance.
In renewing this partnership, Jeep and Juventus are not merely revisiting the past – they are accelerating into the future. Together, they aim to conquer new terrain, win new hearts, and write the next great chapter in a story defined by strength, style and the spirit of adventure.
