Centurion, 8 May 2025 — In a landmark achievement that cements its growing influence in the local automotive landscape, Mahindra South Africa has clinched the coveted Motor Enthusiast Award for the second year running at the 2025 South African Car of the Year (COTY) competition, powered by Old Mutual Insure. This remarkable back-to-back win not only underscores the brand’s meteoric rise but also signals a seismic shift in what South African motorists expect from modern mobility.
The 2025 crown goes to the Mahindra XUV 3XO AX7L, a compact SUV that’s proving anything but small in ambition or execution. Topping the popularity charts with South African car lovers, the XUV 3XO didn’t just win — it redefined the segment.
At the heart of this success is a 1.2-litre turbocharged petrol engine mated to a refined six-speed pure automatic transmission — a deliberate departure from the automated manual (AMT) and continuously variable transmissions (CVT) typically used in this price bracket. But Mahindra didn’t stop at powertrain innovation.
Across the entire XUV 3XO range, drivers benefit from six airbags, disc brakes on all wheels, air conditioning, and electric windows as standard, illustrating Mahindra’s ongoing commitment to democratising safety and technology.
“The XUV 3XO sets a new benchmark for its class, offering large-vehicle luxuries, advanced driver assistance systems, performance and ride quality at a price that cannot be beaten,” says Rajesh Gupta, CEO of Mahindra South Africa.
Indeed, in an era where consumers are more informed and value-conscious than ever, the XUV 3XO’s winning formula is no accident. Mahindra has skilfully bridged the gap between premium features and affordability, making what was once aspirational now accessible.
This second consecutive Motor Enthusiast Award — following last year’s win with the Scorpio N — is more than a trophy; it’s an affirmation of Mahindra’s growing relevance in South Africa’s fiercely competitive market. And this comes at a pivotal moment, as the brand celebrates 20 years in the country — its second home outside India.
Behind the accolades lies a year of relentless progress. Mahindra has:
- Entered the top 10 best-selling vehicle brands in South Africa
- Set new sales records across its vehicle range
- Broken ground on a cutting-edge assembly plant in Durban, soon to produce over 1,000 Pik Up units per month
More than just numbers, Mahindra’s recent Fusion Festival at a sold-out SunBet Arena in Menlyn showcased a brand in sync with the spirit of its audience. A vibrant celebration of South African music, art, culture and automotive passion, the event highlighted how Mahindra continues to build community, not just cars.
“Winning the Motor Enthusiast Award at the SA COTY for the second consecutive year — first with the Scorpio N and now with the XUV 3XO — is a proud moment for us,” adds Rajesh. “It reflects not just the passion behind our products, but also Mahindra’s emergence as South Africa’s fastest-growing automotive brand. That this recognition comes directly from South African motorists makes it even more meaningful as we continue redefining the SUV space.”
As Mahindra enters its third decade in South Africa, the message is clear: This is no longer a brand to watch — it’s a brand leading the charge. And with the XUV 3XO at the forefront, Mahindra is not just meeting expectations — it’s raising them.
